The Rockwell Groups goal is to
create an immersive environment those coincides with its various projects. They
strategize ways to help new innovations and reinvent what already exists. The
strategists work with interior designers, branding, and service design all to
create one strategy.
Company
branding is the major advertising component. To create a brand that has and
carries a certain kind of personality sets the company’s audience and bran
name. Once a brand is marketed well by reaching out to their target audience,
people become brand loyal and start only associating themselves with that
company. This kind of loyalty is build by how the service is delivered to the
audience. Service design is the experience that people undergo with a product
or design. It sets the tone for that object and company overall. Strategy comes
into play because it looks at the whole experience and helps fit all the pieces
together.
When
it comes to rebranding, companies analyze their competitors, their own products
and marketing styles. They analyze what aspects have to be reinvented in order
to create a new persona. Rockwell comes in handy during this procedure. They develop
a retail design and personality as well as Identify important store and brand assets
which customers should experience. Once things are all set, they observe and
test out what additional adjustments need to be altered. After that, there is
still a lot more to do. The Design Phase is meant to translate these insights and
opportunities into a feasible design direction. The three kinds of design are:
- Schematic Design
- Design Development
- Construction Documents
Once
the design part is started, these ideas need to be tested. The testing process
includes making models/prototypes, researching behavioral prototypes and
brainstorming and sketching different designs. Additional sketches and mockups
need to be made in order to really make people believe this company is brand
new to its market. The entire rebranding concept is to reinvent the company.
With these steps, rebranding can definitely be a success!
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