T mobile is a cell phone company
that is known for its international coverage and use. T mobiles most famous
line of cell phones was the sidekick generation. The sidekick was the first
phone that had a full keyboard like a computer. This new innovation became an
overnight must have. The sidekick was also very well known for its sliding screen;
it was something different that no other phone had. The prices were high but so
was demand. The generation of phones latest for years and eventually died out.
However in the time that the sidekick was getting big, t-mobile as a company
was growing.
T
mobile, like any other business, would sell high when the demand was high. When
the side kick generation was in the fading out stage, t mobile began to sell
phones from cell phone markers such as Blackberry, Samsung, Motorola and so on.
Since t mobile is one of the only major phone companies that is not affiliated
with apple and therefore cannot sell the iPhone, their main selling phone are
android phones. Even though they do not sell the iphone they were never in
jeopardy because they had android phones and also because they are the only
cell phone carrier that is able to make international calls. For a business and
traveling target audience, this feature is the only thing they look for in a
phone. In the article, “Mapping Your Competitive Position” by Richard A. D’Aveni, D’Aveni discusses how
to map a company’s target audience. He states, “Define the
market. To
draw a meaningful map, you must specify the boundaries of the Market in which
you’re interested.” This applies directly to t mobile and their target audiences,
which are business people that travel an excessive amount. The article also
provides a breakdown of the cell phone market as a whole:
In today’s market, most t mobile
phones are sold through their website or in select stores. The cheapest phone
on their website is a Samsung flip phone. Smartphone’s are all in a higher rage
but depending on contract association’s prices may vary. Currently t mobile is
in a comfortable place as a company.
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